What is product management?
Product Management is the organisational task for handling all aspects of a product’s life cycle. From the origination of ideas, to development, to deployment to pricing, and finally to customer experience.
The best way to build your product is to have a product manager who plays the role of the customer’s spokesperson and ensures the customer’s feedback is both heard and understood. When you build a product with customers being the focal point, the product performs better in the market. Having a product manager who overlooks all the aspects of the product ensures that the product is released regularly keeping up with the change and upgrades in the technologies, with new features for the customers.
Martin Eriksson, a veteran product manager with 25 years of experience under his belt, explained product management as: the joining point of user experience / customer, technologies / developers, and business.
Let us explore how Martin Eriksson has explained the product management role
- User Experience / Customers – Product management is about being a spokesperson representing the customer inside the company. They should focus on user experience and be vocal about the recieved feedback.
- Developers / Technologies – Product management plays a vital role in the company’s developers’ routine activities. Product management should have in-depth knowledge about the technologies used by the developers.
- Business / Product Owner – Product management acts as a bridge between customers, developers and designers, and the business / product owner to achieve business goals.