AI-Powered Personalization in Wine E-Commerce
- Client: Cadelbosco Winery
Category
HR Software Platform
Location
India
Engagement
Since 2023
Services
Full Stack App Development
01
Company Background
Founded in 1920, Cadelbosco is a renowned Italian winery celebrated for its premium offerings, including Prosecco, Pinot Grigio, and artisanal red wines. While their products reflect impeccable Italian craftsmanship, the brand recognized a need to modernize their online shopping experience to better engage international customers and wine enthusiasts.
02
Business Challenge
Despite their strong product portfolio, Cadelbosco faced several challenges with their online store:
Customer hesitation
Shoppers often needed expert guidance to select the right wines
Limited customer support availability
Difficulty assisting global customers across various time zones
Information gaps
Basic product descriptions fell short of delivering the rich details wine enthusiasts sought
Lower-than-expected conversion rates
Online sales lagged despite the quality of offerings
03
The Pearlbot.ai Solution
Cadelbosco deployed a customized Pearlbot.ai chatbot directly on their e-commerce platform. The solution was designed to:
Offer personalized wine recommendations
based on customer taste preferences, occasions, and food pairings
Provide detailed product insights
including vineyard practices, tasting notes, and production methods
Assist in the ordering process
clarifying shipping options and regional availability
Communicate in multiple languages
enhancing support for a global audience
Pearlbot.ai enabled Cadelbosco to deliver a high-touch, personalized experience typically found only in boutique wine shops.
04
Results
In just the first quarter post-implementation, Cadelbosco achieved impressive outcomes:
- 32% increase in average time spent on the website & 28% improvement in cart completion rates
- 45% reduction in basic customer service inquiries
- Significant growth in international sales beyond Italy
- 22% increase in average order value
05
Key Success Factors
Several factors contributed to the success of Pearlbot.ai at Cadelbosco:
- Wine-specific knowledge base, allowing the chatbot to deliver expert-level recommendations
- Conversational, engaging experience that mirrors an in-person wine tasting session
- Guided decision-making through tailored questioning based on customer preferences
- Seamless integration with Cadelbosco’s existing e-commerce infrastructure
06
Conclusion
Cadelbosco’s experience highlights how specialized AI chatbots like Pearlbot.ai can transform niche retail sectors where deep product knowledge and personalization are critical drivers of customer satisfaction and conversion.
Through AI, Cadelbosco successfully brought the elegance and expertise of a traditional wine tasting into the digital shopping journey.
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